http://www.epictelemarketing.co.uk/case-studies/
Is Business To Business Scheduled Appointment Setting a Skill Easily Obtained?
During the Industrial Revolution many workers were moved to metropolitan areas throughout the UK to take part in production procedures. At that time, and for over a hundred years, it was engineering that developed wealth for business owners through the procedure of mass production. Within the latter part of the 20th Century there was a shift to The Far East where items could be created with more affordable manual work to provide the planet with all the consumer products which have resulted from electronic design.
At the same time there has been a complimentary shift in England from production to creating businesses that offer solutions. It is known, for example, how the City of London, through its Financial Services, create a lot of income. They may think of themselves as producing a range of products for customers but in reality these products are ideas that are recorded electronically as services. There are many examples of professions, nowadays, that are associated with the control of information and its particular communication such as Affiliate Marketing, Computer Consultancy and solicitors.
Almost all these service companies really exist by offering b2b solutions. This is because many of the solutions being offered are not relevant to individuals or families who care more about purchasing consumer goods for their homes or for their excitement. The b2b marketplace is highly competitive and this creates the need to promote their professional services in many different ways to keep pace with the need to maintain their workers earning a living by networking with other business owners.
Having to keep other businesses advised about their unique offerings an entire Business To Business marketplace has arisen to cater for small medium and large companies in this sector. Even though Skype calls and phone appointments are increasingly being employed for business meetings these days there are still many occasions where in person events need to be arranged with potential new clients. Consequently a highly sought after talent is now to be able to make Business To Business Appointments between potential clients and the providers of specific solutions so that they can set up contact.
Let's examine how appointments are made and the skill set needed to make them. The appointment will be created with a client and with someone knowledgeable about the service on offer so the person making the appointment only needs to know the barest of details about the service, just enough to arouse interest. Doing appointment making on the phone requires quick reasoning, flexibility and a manner that is personable and talkative so that they can relax the client and use a certain amount of persuasion. Not everyone has the ability to bring a person round to a line of thinking that is open, ready and willing to accept an appointment from someone who can answer their questions.
Making appointments using the phone requires training and dedication so it's not surprising that specialist companies now exist to provide workers who have been selected and trained for these skills. Again we can see how the proliferation and services information companies happens as new specialist service needs arise. So we can see how the UK has gradually educated and trained its workforce so that manual workers have been substituted with office workers in a service providing role.
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