How to Value Recently Expired Domains?

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How to Value Recently Expired Domains?
Hundreds of recently expired domain names are available everyday at auctions for sale. Choosing the right kind of expired domain and deciding on its right value can make the payment you make for it worthwhile. However, there is no set methodology for valuing expired domains . However, there are some best practices, recommended by experts to value recently expired domains . Here is a small guide to help you value domains before placing a bid on them

Exact Match Search Volume
Out of many tools available, to find the exact match search volumes for a particular domain, Google Adwords Tool is the best. It can easily give you a figure for match search volume and all the related cost per click information. To estimate traffic, determine which niche your potential customers are from. Keeping that in mind, find out search volumes, on either global or local basis. A standard domain name should have in a month over at least 1000 exact match searches. Remember this is only an estimated recommended figure and can vary for different domain names .

Click-Through Rate
The click-through rate of the domain depends on the advertisement budget. For example, if a promoter has a very high budget for advertisement with a popular search engine like Google, the organic search results would be worthy too. This in turn would mean a high click-through rate of approximately 80percent. This can help you estimate how much an advertiser is willing to pay.

What Is Of Value To You?
While the value estimates might give a good figure, you need to keep in mind your goal sets too. It is not necessary that a high valued domain name is of value to you. If you are planning to buy the domain for establishing your business as a brand, a .com domain is a good idea. Otherwise, for example, for traffic diversions, all other domains like .org or .net would do. These domains are usually worth only about 10percent of a .com domain.

Each Seller is Unique
While calculating an estimated value of a domain and placing a bid, remember that each seller is unique. For his or her own reasons, a seller might not want as high a value as you are willing to pay. On the other hand, he or she might not be willing to accept any less than what he or she believes the value to be. Therefore, regardless of all the value estimations, the seller has the end word in the transaction.